Business Strategies

We aim to be the leading and largest new town developer in the PRC by adopting the following strategies:

Enhance geographical diversity of our business

• Continue to focus on and identify potential business opportunities in the suburban areas of largest cities in the PRC
• Expand into other provinces that have higher economic growth potential and increasing demand driven by higher standards of living
• Regular visits to various PRC cities to meet with selected local government authorities to promote our business model and experience

Adhere to international best practice

• Continue to follow international best practice in new town projects
• Hire additional professionals and experts to design and oversee the management of commercial properties and public amenities

Dedicated to improving our profitability

• Increase economies of scale and implement efficient cost control policies
• Build various additional types of commercial properties and public amenities by fully utilising the local resources to further enhance the value of the residential land area
• Continue to strictly control our development and construction costs

Cooperate with leading international property development and management companies

• Actively seek opportunities for cooperation with leading international property development and management companies
• Enter into management contracts with internationally renowned property operators
• Lease retail space to internationally well known businesses to optimise the overall image of the new town